Jakarta — Rumah Merah Indonesia is taking part in the Jakarta International Handicraft Trade Fair (INACRAFT) 2026, Southeast Asia's largest handicraft exhibition. This year, Rumah Merah Indonesia presents Batik Lasem through a fresh, modern design approach that people of all generations can enjoy.
Traditional textiles are often seen as rigid or suitable only for formal occasions. With its latest collection, Rumah Merah Indonesia shows that Batik Lasem can also be relaxed and part of everyday life.
Batik Lasem with a Denim Touch
One of the highlights is the pairing of Batik Lasem motifs with materials popular among young people, such as denim. The authenticity of the motifs is preserved, while the garments follow contemporary styles.
Santi, Manager of Rumah Merah Indonesia, explained that this approach is designed to bring batik closer to younger generations.
"Combining Batik Lasem with denim creates a distinctive and unique character. Through this innovative concept—such as denim jackets with Batik Lasem accents—we want to show that local cultural heritage is highly versatile and can look casual, stylish, and relevant for today's young people in their daily activities," said Santi.
Bringing Batik Closer to Young People
Through this collection, Rumah Merah Indonesia hopes Gen Z and millennials will feel proud to wear batik without giving up their modern style. Batik is no longer only for formal events; it can be part of everyday wear.
This approach also helps keep Batik Lasem alive and known across generations, while respecting the cultural values behind each motif.
Discover Rumah Merah Indonesia at INACRAFT 2026
Visitors can see Rumah Merah Indonesia's latest collection in person throughout INACRAFT 2026. It is a chance to see, try on, and learn how Batik Lasem is combined with contemporary materials.
If you would like to get to know Batik Lasem better, visit Rumah Merah Indonesia at INACRAFT 2026. For collection and order enquiries, please contact us.
About Rumah Merah Indonesia
Rumah Merah Indonesia is a fashion and craft brand focused on preserving and developing Indonesia's cultural heritage. Through design experimentation and material exploration, Rumah Merah Indonesia remains committed to creating heritage products that are relevant, high quality, and adaptable to evolving lifestyle trends across generations.
